ONEbasket Launches: A smarter way to shop online
ONEbasket’s Trouper Shoppers, and founder & CEO Marie Bjerkevall Lundin
2026 marks the launch of ONEbasket, a smart shopping basket that lets users save products they love, create wishlists, and come back to shop when the time feels right. All in one place – always ready in your browser.
The founder and CEO, Marie Bjerkevall Lundin, puts it simply:
“No screenshots. No endless tabs. Just smarter shopping.”
ONEbasket is a shopping web app paired with a Chrome extension, designed to play nicely together. As you browse your favorite online stores, ONEbasket quietly works in the background, letting you collect products across sites.
“I’m incredibly proud to finally see ONEbasket come alive. The idea was born out of my own frustration with online shopping – too many tabs, forgotten favorites, and no simple way to save things across stores. ONEbasket is built to solve that, and this launch is just the beginning. We have a lot of exciting features and partnerships ahead.”
At the heart of ONEbasket are the Trouper Shoppers – fictional personas inspired by real shopping moods and behaviors. They’re not meant to be perfect shoppers, but familiar ones. The late-night scroller. The careful planner. The impulsive inspirer. The deal-hunter who waits.
“The Trouper Shoppers are here to help users recognize themselves in the shopping experience. By giving each shopping mood a personality, I believe that ONEbasket can build relationships with users that feels human, playful, and personal. Shopping isn’t just about products – it’s about timing, emotion, and intention.”
With ONEbasket, online shopping becomes smarter and more intentional for every shopping mood. Collect and reflect across stores and products, making every order thoughtful.
🚀 What’s next?
ONEbasket is just getting started. The team is actively working on new features, refined designs, and new partnerships that will continue to make online shopping smarter, smoother and simpler.
🛍 Try ONEbasket today
It’s free to use, easy to get started, and built for modern shopping habits.
Explore at onebasket.se and start saving what you love.