Fintechpreneur joins ONEbasket’s Advisory Board

Johan Lundin, fintech entrepreneur

Say hello to ONEbasket’s Advisory Board member Johan Lundin – a seasoned fintech entrepreneur with over 15 years of experience in the global financial technology market.

“ONEbasket represents the kind of forward-thinking platform that the market needs right now – ambitious, scalable, and built with a clear long-term vision.”

Johan is co-founder and CEO of Agendo, a booking and payment platform streamlining business transactions. He is also a partner at 4ire, where he is responsible for fintech clients in Sweden, working closely with financial institutions and high-growth technology companies.

“The opportunity to create a strong position within an innovative and fast-evolving online shopping segment is significant, and I believe ONEbasket is uniquely positioned to take that place.”

His career is rooted in finance, with early experience on Wall Street and at Pareto Securities, giving him a strong foundation in capital markets, investment strategy, and financial structuring. Today, he combines that institutional expertise with hands-on entrepreneurial execution.

“You know what? I wish ONEbasket was my own idea. It’s a big one!”

With a unique blend of traditional finance insight and next-generation fintech leadership, he brings to ONEbasket deep fintech expertise, strategic business development capabilities, and a strong Nordic and international network.

“As a founder myself, I’m ready to work closely with the team to sharpen strategy, drive execution, and turn ONEbasket’s ambitions into scalable results.”

We love that you’re onboard, Johan!


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For transparency: Johan Lundin is married to Marie Bjerkevall Lundin, founder and CEO of ONEbasket, making this collab as personal as it is professional. 💜💃🕺🚀