We’ve got backing 💜
ONEbasket secures first external equity investment from Swedish angel investor
ONEbasket has secured backing from a Swedish angel investor to support the next phase of product development. Following earlier support through an Almi innovation loan, this marks ONEbasket's first external equity investment.
Marie Bjerkevall Lundin, Founder & CEO of ONEbasket, says:
"This investment gives us the opportunity to take the next step: improving the look, features and overall experience of ONEbasket.”
For shoppers, that means a sleeker, smarter and faster experience across stores. For e-commerce and brand partners, ONEbasket is building a platform designed to turn shopper intent into meaningful visibility and insight – with product discovery driven by what shoppers actively choose and save, rather than interruptive advertising.
“I started ONEbasket out of a personal frustration with shopping: I kept finding products I liked, but they ended up scattered across tabs, apps, bookmarks and screenshots. I wanted one place where ideas, products and intent could come together.”
For Marie, that distinction is important:
“ONEbasket is not here to replace the e-commerce sites shoppers already love, but to connect them. We want to give shoppers a calmer, more thoughtful way to explore products and decide when the time is right to buy. Now we can build the technology needed to make that experience a reality.”
The investment supports ONEbasket as we prepare to welcome our first partners and reach more shoppers.
“We want to have the right partners with us from an early stage, and we're already in dialogue with several established Swedish e-tailers, which is incredibly exciting – almost unreal.”
Email marie@onebasket.se if you want to be first in line to join us.